Is it safe to assume that your marketing strategy sucks, since you’re reading this article? You have one advantage over the competition: you’re reading this article. As a business owner, I know it’s hard to stay on top of so many things, but don’t let your marketing homework slip by. It might be a bigger mistake than crimping your hair or tight rolling your jeans was in high school!
There is so much information available today. Too much, in fact. How can you weed through the plethora of websites to find what is relevant to your business without wasting all of your time? Here are 5 tips to get you the Clif’s Notes on marketing quickly.
1. Get Help. If you have an assistant or a staff member who can keep on top of marketing trends, consider yourself lucky. Because your time is valuable (you probably have a pricetag in mind for what an hour of your time is worth), it’s always better to offload the work to someone whose pricetag is cheaper. An assistant may spend 5 hours gathering information, which might cost, say, $50, whereas it might have taken you longer and cost more.
2. Find What Works and Stick With it. Don’t waste time flitting from one resource to another. If you find a few magazines, websites, books or newsletters that provide the content you need, use them. Bookmark them and refer to them often.
3. Take Advantage of RSS. I was slow to adapt to RSS, but since I have started using it, I have saved so much time. If you find a blog (ahem, this one, for example) that consistently provides useful content, subscribe to it via RSS. What this means is that every time a new entry is posted, you get an email or RSS notification. I hardly even visit my favorite blog sites anymore, because I can read the posts in my Inbox. No more checking the site every other day for new content!
4. Subscribe to Newsletters. The same as RSS, newsletters offer an effortless way to get news you can use. Some come once a day, others once a week, or like my company’s newsletter, once a month. You can always unsubscribe if your Inbox fills up with unwanted emails.
5. Learn to Love eBooks. Again, I had trouble adapting to ebooks. I love physical books, and found it hard to shift my reading to onscreen. But there are so many ebooks that provide useful knowledge on virtually any topic, it’s hard to deny their value. Because there’s no lag time for printing, you can get ebooks on the latest in marketing as it’s happening. Most are free, but occasionally you’ll find some worth paying for.
Marketing is a changing climate. What has been relevant in the past won’t be relevant tomorrow, so never stop learning. Think of it this way: you’re getting the equivalent (if not more) of a degree in marketing without the hefty college pricetag!
Internet marketing or E-marketing refers to a process of marketing or promoting the goods and services by using Internet as a medium. It combines the modern communication technologies along with the traditional marketing principles. This form of promotion integrates technical and creative facets of Internet medium. The technical aspects include design and development while creative aspects artistically present an advertisement or a promotional message for sales. The World Wide Web is spread all over the globe that has connected the people from far flung areas with each other. As a result, through this medium a marketer can reach out to diverse and wider set of customers at an international level. This equips the entrepreneur in establishing company’s position in the international market.
Effective and proper use of E-marketing services enables you to fetch new customers for your organization. You can reach a wider set of audiences through the medium. Another advantage is that an entrepreneur can easily gauge the effectiveness of the online marketing. The results are measurable and traceable in nature. You can ascertain the effectiveness of the tools used by you to promote the business online. This type of promotion includes several strategies such as blogs, Search Engine Optimization, Pay per Click, email marketing, article promotion and much more. These strategies can help you in attracting web traffic towards the site of the organization. A businessperson can attract potential traffic towards the company website. This helps in building brand promotion over the Internet. These strategies increase the online presence of the enterprise.
Advantages of E-marketing:
This form of promotion has great potential to deliver successful results for the company. A marketer can execute affordably strategies such as SEO, PPC, blog marketing, article promotion and much more. In other words, an entrepreneur can capitalize on the potential of these strategies without spending lump sum of money as the budget. As you are able to reach out to the global audience, you can generate maximum sales and revenue through Internet promotion. Through this medium the customers can research and purchase the products and services online. A merchant can also establish and maintain healthy relationship with the customers through this medium.
One of the strongest marketing tools a home based business person has is attraction marketing. This is where you promote yourself before your actual business. The reason for doing this is simple. You want to attract people who can relate to you, your background and personal situation.
This type of marketing typically only is used for the home based entrepreneur because larger companies have to focus on the company as a whole, not one individual within the company. Fulfilling this type of marketing actually is fairly easy these days, thanks in part to the different social media sites.
The easiest ways to do attraction marketing in your home based business is through your blog, Twitter, Facebook and even e-mail marketing. Really you want to use anything that allows you to personally communicate with people you want connected to your business. These people could be potential customers or simply business contacts you can use at a later time.
The first way you can tell people about yourself is through your bio page. You will want one on your blog, as well as any social media site to which you belong. You want people to know the real you, not just a face for a company. The more personal you can get, the more likely people will respond to your business.
Another tool for accomplishing attraction marketing is a lead capture page. This is an easy and simple concept, but it works well. You want this to be a one or two page web site. It should include free informative advice that people can use. These can be in the form of articles, eBooks or videos. For this to work, you want to make sure that you have a place to take down people’s contact information.
The reason this is connected with this type of marketing is because you are connecting with people because you are giving them something valuable.
One of the main reasons it is so important for home based business people to use attraction marketing is because you want to relate yourself to your customers as much as you can. Studies have shown that people tend to do business with people they know, or at least feel they know.
By promoting yourself before your business, you are allowing people to get to know you. They then will get to know your company as a result of knowing who you are.
What is content marketing? If you are currently pondering this question, I assure you that you are not alone. This is an incredibly valuable marketing technique used to attract a target audience. When operating an active blog or website, your target audience consists of those you would like to attract to your page. For obvious reasons, this targeted traffic is far more profitable than random traffic.
By learning some useful strategies, you can do more than target an audience to increase awareness. Content marketing is also beneficial for SEO purposes. As it has been said before, if you aren’t content marketing online, you aren’t marketing.
What is Content Marketing?–Step 1: Creating High Quality Content
Often times when people discuss “what is content marketing?”, they only focus on the distribution aspect of the technique. When marketing content to target audience, your goals are to attract traffic, acquire an audience, and engage them. For obvious reasons, this cannot be done with garbage content.
What is content marketing without high quality content? High quality content is informative, attractive, and appropriately entertaining. In addition to these attributes, marketable content is relevant and valuable. Content marketing is essentially the process of communicating with potential customers without selling a product.
If your aim now is to create high quality content, it is important that you do not overlook the value of a video. It seems that everyone in today’s fast paced information era are easily distracted. Because of this, it is necessary to use technology to sustain blog visitors’ interest. This can be done effectively by making an informative and entertaining video that is relevant to the content you have written.
What is Content Marketing?–Step 2: Distribution of Content
After you’ve created informative content, distributing the content is the next step. There are a number of ways to do so. Today, bloggers use social media platforms, web 2.0 properties, article directories, and more to target an audience. Because social media platforms are among the most visited websites online, learning to navigate them can be very beneficial. When including a video in your blog post, remember to post it to YouTube and include a backlink to your website. YouTube backlinks are among the most valuable because more and more value is being placed on videos.
What is Content Marketing?: Backlinks and SEO
While learning to use the likes of YouTube, Facebook, and Twitter appropriately can be effective, article directories can be equally as potent. High PR article directories allow you to post content on their website and include backlinks to previously written articles or your blog/website. Because these high PR article directories have such large and committed audiences, you can effectively target your audience. In addition, high PR backlinks are incredibly valuable in the eyes of Google. As a result, you will receive some SEO juice and you are far more likely to be found organically in a search engine query.
Learning effective the strategies is necessary to survive in internet marketing. What is content marketing going to mean to you?
Justin Harrison, an accomplished South African entrepreneur, is one of the world’s leading experts on the subject of internet marketing. Since beginning his career in 1999, he has travelled all over the world meeting other experts in his field and forging a path to a hugely successful internet empire. He generously shares his expertise on numerous web sites and blogs, including those named Justin Harrison and Justin Harrison Marketing. He also runs a blog on search engine rankings and a personal blog about losing weight.
Au fait with the importance of social networking, Harrison is active on the major sites, Twitter and Facebook. He extends his reach beyond the websites with an engaging personal touch, relating to people on an informal level. He has 35,000 followers on Facebook, with whom he shares his ideas and insights on an accessible level and in a down to earth manner. His generosity with his business advice free of charge has contributed to his massive fan base.
Harrison openly confesses that the sphere of promoting business online is a tough nut to crack. Factual and realistic, his counsel is always based on personal experience. His honesty has helped foster the loyalty of his disciples. When Justin announced his intention to retire, they were totally supportive of his decision and left hundreds of comments on what was meant to be his last-ever blog post.
Twelve months after his retirement from blogging for business, Harrison made a comeback as a writer and resumed communicating his ideas and engaging with like-minded movers and shakers. He centers his blog posts around increasing online traffic, business and life itself. Each article is an eye-catching treasure trove of expert advice on how to develop a profitable online business.
An international industry leader with developments in Hong Kong, London and New York, Harrison also runs a website devoted entirely to marketing. This site offers advice on formulating strategies and expanding internet-based business using social networking and search engines.
The annual turnover of most of his clients runs into dozens of millions. They may have little to offer for the small businessman. For small potatoes like ourselves, his personal blog contains ideas and insights that we can relate to easily, interpreting them and integrating them into our own commercial practices.
For advice on how to expand your social networking presence, take a look at Justin’s website about socializing. Marketing using social networking media is growing more and more competitive. This presents a major challenge to gaining an edge over the competition. Consulting his social media team can help you increase your numbers of followers and promote your brand.
Justin Harrison is very influential and experienced in the field of internet marketing. He channels his expert advice via multiple websites to the individual as well as the high end of the market. Increased profits, web page monetization, social networking, he has done it all. Read his blogs regularly to gain insight into one of the most savvy internet marketers we have at our disposal today.
This is generally the first plugin that I install after I get up my WordPress blog. It optimizes your blog for the search engines, and it’s great because you can add the title, excerpt, and keywords to each post so that the search engines can pick up your post quickly. It’s an excellent traffic generator.
They have said that email delivery rates is the major aspect that every marketer should focus on. I am not saying it is 100% but why do not you try it with yourself first and tell us your experience. Using this strategy is not hard as you think there are plug-in for blog users that can be easily installed by a few clicks and publish to your blog written as “Subscribe via Email”.
Marketing your blog is hard work. Don’t ever think it is easy, and under estimate how much time is involved to make your blog a success. No one has a successful blog overnight. Let me repeat that. No one has a successful blog overnight. I spend many hours on marketing my blog every day.
Internet marketing is where it’s at today, and the blog is one of the popular methods that is being used to market products and services by attracting customers. A blog is created by many organizations to build credibility and win over customers in the wide reaching world of the Internet. Creating a blog is not too much of a problem. Many companies have internal blogs on their websites. Others choose to have their blogs on independent websites.
One of the best things about using tools to help you with marketing is that they are like employees that work for you, just like any employee you will need to pay them but the return you get far out ways the cost. Plus these employees don’t take breaks, holidays, complain, and will work 24 hours 365 days a year.
There are tools that can convert your articles into videos and they submit those videos to all the leading video sharing sites. There are even tools that can take your videos and strip the audio from them and submit the video and the audio to hundreds of videos sharing site and podcasting sites.
If you have problems trying ot figure out which blogs are getting good traffic, use the following tech tools: Alexa.com, Technorati.com, Page Rank and Statbrain.com Check the status of each blog you’re thinking of using on each of these and you’ll soon find yourself with a list of highly ranked blogs to work with.
Video blogs are immensely effective in this regard. You can make a very interactive video which highlights your services and upload it. Or you can record an interesting interview and update it, the possibilities are endless. Websites like YouTube are ideal for such things, they provide free uploading options and you can even start your very own channel!
Affiliate marketing is very popular! Why? Because it can generate an enormous amount of income and keep doing so month after month. The experts agree, learn affiliate marketing first, do it well, and then develop your own products, not the other way around.
Blog Marketing For Money
Blog marketing is something that most everyone is doing that owns a blog. You are going to find that many of them are blogging for money, and many are not. The numbers really vary and depend on what you are looking at. If you are wanting a home business that consists of blog marketing, then you would be blogging for money. However, if you just have a blog that you use to write your thoughts and journal more or less, you are probably not blogging for money. Everyone blogs for a different reason.
Blog marketing to make money means that you are simply blogging for a profit. If you are going to make an amount of money that will add up to become anything, you need to be persistent, and consistent. To do so there are some things as well as techniques and tools that you must know and know how to use. Keep reading for more.
While good content is something that you will need for your blog to make money, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog to make money. Content is the key to successful marketing lately.
Tracking is another part of blog marketing for money that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing and making money while blogging. You will want to know what keywords are working, and which are not. So that you will know which keywords to use more of and which ones to drop.
Another thing that is important when you are blog marketing for money is to find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog. Google and the other search engines will recognize your link exchanges, and the more the better in this case.
Blog marketing for money can be done. You just simply have to know what works and what does not. It is truly a trial and error basis. If you think you might know of a new way to market your blog the most effectively, try it! You just never know if it will work for you until you do. Then if you find something that works and works well, consider making it in to an ebook and marketing that as well. You will have the know how, it is just a matter of using it. Learn how to generate free leads and build a residual monthly income www.ApocOrder.com
Learn how to generate FREE Leads on Karan Auhi’s blog. Karan Auhi is an expert network marketer and success coach. He is currently the Marketing Director of APOCNetwork and a Success Coach. Check out his blog to learn how you too can become part of the top 3% earner of network marketers and generate targetted traffic and free leads to your MLM business today. free leads
Why Your Restaurant Should Have a Blog…today I’m going to show you why it’s important to have a blog for your restaurant (even if you already have a website).
First of all, what’s a blog?
Glad you asked 😉
For our purposes (restaurant marketing), a blog is basically a website (with business address, restaurant menu, contact info, reviews, etc.) that also is constantly updated with helpful, useful, or interesting info for your customers…
Basically, it gives people a reason to keep coming back to your site.
For example, how cool would it be if you added a new article or video to your restaurant website once or twice a month that…
* shows the unique process used to create your food?
* or showed how awesome Saturday nights are at your restaurant? (what with the Flamenco playing and Spanish dancing 😉
* or let everyone know you’ve started Happy Hour Monday through Friday, 4-6PM through September?
* or let everyone know about the latest raving review your restaurant got from a food critic in the local paper?
* or that you’re now offering catering services?
This would all be helpful information that your customers could get excited about (and may not have even known about)…
“However, there’s another reason it pays to have a blog… You can get your site ranked at the top of the search engines!”
For example, if you own a pizza restaurant and your blog is always talking about pizza, the chances of you ranking at the top of Google when people type in “[your city] pizza restaurant” are going to greatly increase.
And in case you didn’t know, ranking at the top of Google for keywords that get you business is HUGE…
Statistics show that the top 4 organic listings of the search results get 80% of the clicks!
For more great info like this and our 7 Restaurant Marketing Secrets, go to…